In the sad shell of the Millennium Dome, a superclub was born, going by the name of Proud2.
Sporting one of the world’s most powerful audio sound systems, heaps of
high tech art lighting and a Body Sonic dance floor (meaning that the
floor moves with the music). This ambitious project was the brainchild
of the nightlife masters who brought us Proud Camden;
they took over the 2,600 capacity Matter club space, drenched it in
decadent gilded glam, smothered it in chandeliers, soaked the walls in
art deco and flung open their doors to throngs of eager partygoers.
Proud2 is more akin with the type of clubs you might find in the
Balearic Islands and, in hopeful anticipation of steamy summer weather,
it is also the proud owner of London’s largest smoking area, which comes
complete with its own bars, food vans, heated beds and state of the art
parasols. Proud2 comes with all the superclub trimmings; a sterling
lineup of world class music and wallet-draining prices to match.
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